Culinary Concept Creation & Human Resources Management Consulting.
We are a consulting and development firm serving restaurants, hotels, bars, lounges and any enterprise with a food or beverage component along with strategic human resources management. From full service Concept Development and Restaurant Management Contracts to Hands-On Opening Support and Exceptional Catering Events. We get more involved in areas where you need more help and less in areas where you have it all under control, it is our handholding package. .
We help you creatively construct your innovative concept and we focus on the complete spectrum; we hold your hand through every step of a restaurant or catering business launch, allowing our talent to touch every aspect of the project. We get more involved in areas where you need more help and less in areas where you have it all under control, it is our handholding package.
We are living in a world where the guests’ requirements have no limits, which encourages us to be creative and anticipate trends. Blogs and websites dedicated to the customer experience are expanding and the press is also taking over. It is very important to note that one customer will no longer be replaced by another customer. Losing a customer is the price of disenchantment, while gaining trust, conquering those around him and retaining him is the price of enchantment. The guest enchantment is an effort of all times, a dream, but also the most beautiful reward. It is not about servility, it is about diplomacy. The diners patronize a restaurant to live a pleasant moment and this moment must begin as soon as they cross the threshold of the restaurant. Enchantment requires an extraordinary capacity for empathy to achieve this performance. The guest enchantment must animate everyone, those who are in the light and those who are in the shadows. A century ago, cooks were also in the shadows. Paul Bocuse got them out. But getting out of the kitchen isn't just going to the dining room to parade at the end of the service. It's opening a window to the world, seeing how customers eat, their desires, and their emotions.
When the enchantment is at the rendezvous, the moment is magical. It goes through words, gestures, smile, the mood, emotions and above all surprise and the unexpected. The enchantment is made of details that create the atmosphere. It's time to think about how to build a quality service if possible. Let's allow the servers or even the whole team to go beyond mechanical services, to reconnect with their vocation so that they regain the desire to play, to stage, to offer an unforgettable experience. Let's give them a taste of their job so that everyone's life will be energized with blossom flavors. The customer is a friend, it is the salt, the water, the life, the essential food for the restaurant. The operation lives on the behalf of the customer. We must pamper him, delight him, cherish him and adore him.
Fady is the founder and Managing Partner of Boutique Michl1, a consulting and development firm. Fady grew up in a hospitality family who owned a prestigious hotel in Beirut and has been in the restaurant and catering industry in the past 20 years achieving highest positions delivering truly unique experiences. He worked in developing restaurant concepts and training head of departments and chefs in the Operating Cycle of Control, culture development, food safety, service excellence and the day to day operations.
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