+961.3.987290

+961.3.987290

  • The House
  • Core Services
  • Human Resources
  • APEX TRAININGS
  • Private Catering Services
  • Contact Us
  • More
    • The House
    • Core Services
    • Human Resources
    • APEX TRAININGS
    • Private Catering Services
    • Contact Us
  • The House
  • Core Services
  • Human Resources
  • APEX TRAININGS
  • Private Catering Services
  • Contact Us

Services

Concept & Brand Creation - Market Positioning

Concept & Brand Creation - Market Positioning

Concept & Brand Creation - Market Positioning


  We transform culinary visions into compelling, market-ready brands. Our comprehensive approach ensures that every restaurant concept we develop is both distinctive and strategically positioned for success.

Concept & Brand Creation

We collaborate closely with our clients to craft unique restaurant concepts that resonate with their target audiences. Our services include:

1. Vision Development

  Translating your ideas into a cohesive concept that reflects your culinary philosophy and business goals. 

2. Brand Identity Design   

Creating a memorable brand through logo design, color schemes, typography, and overall visual aesthetics.

3. Experience Mapping

 Designing the customer journey to ensure a consistent and engaging experience across all touchpoints. 

4. Narrative Crafting   

Developing a compelling brand story that connects emotionally with guests and differentiates your restaurant in the marketplace.



Facility & Property Development Management

Concept & Brand Creation - Market Positioning

Concept & Brand Creation - Market Positioning

  

What We Deliver


1. Design Principles

We translate your brand vision into a physical environment, blending aesthetics, functionality, and operational flow. 

2. Facility Space Analysis

We conduct a comprehensive assessment of your property to determine the optimal allocation of space for dining, kitchen operations, storage, service areas, and back-of-house functions, maximizing efficiency without sacrificing comfort.

3. Kitchen Equipment Layout & Specification

Our experts design kitchen layouts that align with your menu, service style, and volume needs. We ensure proper placement of cooking, prep, and storage equipment to streamline operations and reduce bottlenecks.

4. Collaborative Project Coordination

We work closely with architects, designers, contractors, and equipment suppliers, serving as the bridge between creative vision and operational practicality.


Menu DEVELOPMENT & ENGINEERING

Concept & Brand Creation - Market Positioning

Menu DEVELOPMENT & ENGINEERING

  

What We Deliver


1. Menu Concept & Design

We craft menus that reflect your brand’s personality and resonate with your target market. From language tone to visual layout, we ensure your menu is both inviting and intuitive.

2. Recipe Development & Documentation

We create detailed recipe forms for every menu item, complete with preparation steps, portion sizes, ingredient lists, and presentation guidelines ensuring consistency across your kitchen team.

3. Recipe Costing & Profit Analysis

Our recipe cost forms break down every ingredient and portion to the cent, giving you a clear understanding of food costs and gross profit margins for each dish.

4. Plate Presentation & Styling

We master the art of plate design, ensuring every dish that leaves your kitchen is visually stunning and aligns with your restaurant’s style.

5. Strategic Pricing Models

Using proven menu engineering principles, we design pricing strategies that balance value perception for customers with optimal profit margins for your business.

6. Category & Placement Optimization

We analyze item popularity and profitability to position dishes in a way that subtly guides guests toward your most lucrative offerings.

7. Menu Refresh & Seasonal Updates

Whether it’s a seasonal rotation or a complete overhaul, we help you keep your menu fresh, relevant, and exciting year-round.

Procurement Management

Front of The House Training

Menu DEVELOPMENT & ENGINEERING


  


What We Deliver


1. Supplier Selection & Qualification

We identify, evaluate, and select suppliers who align with your quality standards, operational needs, and brand ethos—ensuring reliability and long-term value.

2. Supplier–Buyer Relationship Development

We foster collaborative, transparent partnerships with suppliers, creating mutually beneficial relationships that lead to better pricing, priority service, and consistent supply.

3. Market List Creation & Product Specifications

We develop detailed market lists and clear product specifications, so every purchase meets exact quality, size, and origin requirements removing guesswork and ensuring consistency.

4. Continuous Research & Development

We stay ahead of culinary trends and sourcing innovations, constantly testing new products, ingredients, and equipment to enhance your menu and operational efficiency.

5. Strategic Purchasing Plans

We create tailored purchasing plans that balance seasonal availability, storage capacity, and budget goals ensuring you always have the right products at the right time.

6. Cost Control & Inventory Alignment

Our procurement strategies work hand-in-hand with your inventory management systems to minimize waste, control costs, and protect profitability.

Management System

Front of The House Training

Front of The House Training


  

  

What We Deliver


1. End-to-End Operational Framework

We design systems that cover the entire journey of your operation: receiving, storage, preparation, production, service, and post-service reporting

2. Receiving & Inventory Controls.

We implement best practices for product receiving, inspection, and documentation to maintain quality control, reduce waste, and ensure accurate stock levels.

3. Production Workflows

We structure kitchen and bar operations for speed, consistency, and safety optimizing prep schedules, station layouts, and team communication.

4. Service Standards & SOPs

We create clear service protocols that ensure guests enjoy a consistent, high-quality dining experience, whether at a fine dining table or a casual service counter.

5. Point-of-Sale (POS) Integration & Reporting

We help configure your POS system to track sales, monitor product movement, and generate detailed operational and financial reports.

6. Performance Metrics & Reporting Tools

We design reporting systems that give you real-time visibility into sales, labor costs, and product usage empowering you to make data-driven decisions.

7. Ongoing System Review & Optimization

We periodically audit your management systems to adapt to operational changes, seasonal menus, or growth strategies.

Front of The House Training

Front of The House Training

Front of The House Training


    


What We Deliver


1. Behavioral & Interpersonal Skills

We train your team to embody warmth, professionalism, and attentiveness mastering the art of  creating memorable dining experiences.

2. Technical Service Training

From proper table setting to wine service and suggestive selling techniques, we equip staff with the technical skills to perform every aspect of their role flawlessly.

3. Sequence of Service Mastery

We design and implement clear, step-by-step service sequences, ensuring every guest enjoys a smooth, well-timed dining journey from greeting to farewell.

4. Team Bonding & Culture Building

Through workshops and team exercises, we strengthen communication, trust, and camaraderie turning your staff into a cohesive, motivated hospitality team.

5. Booking Techniques & Reservation Management

We teach best practices for handling reservations, managing waitlists, and optimizing table turnover without compromising guest satisfaction.

6. Personal Hygiene & Professional Presentation

We set and maintain high standards for cleanliness, grooming, and uniform presentation to uphold your brand image.

7. Ongoing Training & Skill Development

We establish continuous learning programs to keep service standards sharp, adapt to new trends, and train new team members effectively.

Back-of-the-House Training

Back-of-the-House Training

Back-of-the-House Training

   

What We Deliver


1. Culinary Skills & Technique Training

From knife handling to advanced cooking methods, we ensure your team masters the techniques necessary to produce high-quality dishes consistently.

2. Recipe Standardization & Portion Control

We train staff to follow standardized recipes and portion guidelines precisely, protecting flavor consistency, cost control, and brand integrity.

3. Station Organization & Mise en Place

We teach systems for station setup, organization, and maintenance to maximize efficiency during prep and service.

4. Food Safety & Sanitation Compliance

We ensure your team understands and adheres to all food handling, storage, and cleaning protocols, exceeding local health and safety standards.

5. Production Workflow Optimization

We implement systems for smooth kitchen operations, minimizing bottlenecks and maximizing productivity across all stations.

6. Inventory & Waste Management

We train staff in accurate receiving, storage, and rotation procedures, as well as strategies to reduce waste and manage costs.

7. Equipment Operation & Maintenance

We teach proper use, cleaning, and care for kitchen equipment to extend lifespan and maintain peak performance.

8. Team Communication & Coordination

We develop systems and habits that foster clear, respectful communication between chefs, line cooks, prep teams, and the front of the house.

9. Time Management Under Pressure

We prepare your team to perform at a high level in fast-paced service periods without sacrificing quality.

10. Ongoing Skills Development

We create continuous training programs to maintain standards, adapt to new menu items, and onboard new hires seamlessly.


Financial Management

Back-of-the-House Training

Back-of-the-House Training

   

What We Deliver

 

Pre-Opening Financial Services We lay the groundwork for financial success before you serve your first guest.

1. Feasibility Studies & Budget Forecasting

Assess the viability of your concept and set realistic financial expectations.

2. Capital Planning & Allocation Ensure smart distribution of funds for construction, equipment, staffing, and marketing.

3. Pre-Opening Cost Tracking. Monitor expenditures against your budget to prevent overruns.


 

Operational Financial Services Once you’re open, we provide the tools and strategies to maintain financial health.

1. Revenue & Expense Monitoring Track daily, weekly, and monthly performance against benchmarks.

2. Cost Control Systems. Implement processes to manage food, beverage, and labor costs effectively.

3. Menu Engineering for Profitability  

Align menu offerings and pricing with profitability goals.

4. Cash Flow Management. Maintain liquidity to cover operational needs without compromising growth.

5. Financial Reporting & Analysis Generate and interpret reports that inform smarter, faster decision-making.

6. Ongoing Budgeting & Forecasting 

Adapt to market changes, seasonality, and business growth.


Marketing Management

Back-of-the-House Training

FRANCHISING & STRATEGIC BUSINESS ADVISING

  

What We Deliver

   

Pre-Opening Marketing Services 

We create a buzz before your first guest walks through the door.

1. Pre-Launch Campaigns

 Build anticipation through social media teasers, influencer engagement, and press outreach.

2. Website & Digital Presence

Develop a professional, SEO-optimized website and set up essential digital channels.

3. Grand Opening Event Planning Design and execute launch events that create memorable first impressions.

 

Ongoing Operational Marketing We maintain visibility, loyalty, and engagement long after the ribbon is cut.

1. Social Media Management

Plan, create, and schedule content that drives interaction and brand loyalty.

2. Promotions & Campaigns Design targeted offers, seasonal specials, and events to increase traffic during key periods.

3. Reputation Management. Monitor and respond to reviews, ensuring your online presence reflects your service excellence.

4. Loyalty & Guest Retention Programs

 Implement initiatives that turn first-time visitors into repeat guests.

5. Partnerships & Community Engagement 

Build relationships with local organizations, media, and influencers to strengthen brand reach.

6. Performance Tracking & Analysis 

Measure ROI on marketing efforts and adapt strategies based on results.




FRANCHISING & STRATEGIC BUSINESS ADVISING

FRANCHISING & STRATEGIC BUSINESS ADVISING

FRANCHISING & STRATEGIC BUSINESS ADVISING

  

What We Deliver

  

1. Franchise Development & Structure

We design clear, replicable operational systems that form the backbone of your franchise model ensuring brand consistency across every location.

2. Franchise Operations Manuals We create detailed, easy-to-follow manuals covering every aspect of operations, from kitchen procedures to service standards, so each franchise delivers a uniform guest experience.

3. Franchisee Recruitment & Evaluation 

We help you identify and select franchise partners who align with your brand values, operational expectations, and growth objectives.

4. Financial Modeling & Feasibility Analysis

 We provide comprehensive financial projections, investment outlines, and profitability analysis to ensure your expansion is grounded in solid business logic.

5. Brand Protection & Compliance We establish systems to maintain quality, protect intellectual property, and ensure franchisees adhere to brand and operational standards.

6. Market Entry Strategy 

We assess new market opportunities, analyze competition, and position your brand for maximum impact in each location.

7. Ongoing Advisory Support From business planning to operational troubleshooting, we provide continuous strategic guidance to franchisees and corporate teams alike. 





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